Monthly Archives: July 2020

Change Your Tone – Media Coverage Shouldn’t Be Toned By Software

The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically has never been easier or more mobile.

These changes now drive the development of new tools from content providers, and new software programs to help better manage and analyze media coverage. The automation occurring at the database level and through the real-time delivery of organizational news, to internal and external stakeholders, is now almost taken for granted. And the holy grail of PR — to automate media analysis and measurement — is already under way; but where should software stop to make way for human analysis?.

Media analysis programs can save countless hours quantifying and sorting media coverage in an unlimited number of ways, including by circulation, region, ad equivalency, company programs and services, and competitive brands. However, do you really want a computer program qualifying how each story affects your organization? It’s a gamble with little upside.

Just Say No
The automation of tone and sentiment has already been incorporated into some software programs, but how accurate can it be? Every story, across every medium, will have a dramatically different meaning or impact for various organizations and their stakeholders. Behind the news emerge both winner and losers.

For instance, if a negative story breaks about a strike at one bottling plant it will be a boon for its competitors. The ability to determine which companies are negatively affected by the news is very limited. Furthermore, understanding the actual tone or possible ongoing bias of the reporter on an issue is impossible to automate. News is as much about delivering the facts, as it is provoking a reaction or emotion from the reader. Media analysis solutions can certainly help decipher the facts, but the rest should be left to a team of communications professionals.

Too Subjective?
The argument against toning media coverage has often been it is too subjective — if the news can be interpreted differently by each individual, won’t this skew the results in the end? True enough — but this can easily be solved with the introduction of a tone standardized ‘scorecard’ that is consistently applied to each story.

These scorecards can really vary, depending on the type of analysis you want to deliver in the end. Many organizations will chose to tone stories by ranking them as positive, neutral or negative.

The use of these 3 words alone is where subjectivity problems can creep in. Along with team brainstorming and training sessions on how tone can be applied, one quick fix is to use the C.B.S. Scorecard instead:

  1. Use Critical (in place of Negative.)
  2. Use Balanced (in place of Neutral)
  3. Use Supportive (in place Positive)

After reading an article, it is much easier to answer the question “Was that story critical, balanced, or supportive of our organization?” Instead of: “Was that story negative, neutral or positive?”

When it comes to tone it won’t always be black or white, but I’d rather leave the grey zones to a trained communications professional rather than to the guesswork of a software application.

When it comes to tone it won’t always be black or white, but I’d rather leave the grey zones to a trained communications professional rather than to the guesswork of a software application.

Beyond the ranking of articles by tone using the C.B.S. Scorecard, other metrics and meanings can be used in tandem to create and even stronger analysis. The following scorecard uses a scorecard range, from – 5 to + 5, to provide a more in depth analysis.

Rating Criteria
+5 Supportive Mention + four of the following: Key Message; Interview; Photo; Call To Action
+4 Supportive Mention + three of the following: Key Message; Interview; Photo; Call To Action
+3 Supportive Mention + two of the following: Key Message; Interview; Photo; Call To Action
+2 Supportive Mention + one of the following: Key Message; Interview; Photo; Call To Action
+1 Supportive
0 Balanced
-1 Critical
-2 Critical Mention + one of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-3 Critical Mention + two of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-4 Critical Mention + three of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-5 Critical Mention + four of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue

Once each story is toned, the rest of analysis can be automated by your software solution. The tone can be used independently to determine the success of the campaign by percentage of C.B.S. stories, but the tone can also be used alongside the rest of the analysis to identify possible media bias or problem areas by region or publication. The media is always analyzing your organization…why not return the favour?

New media monitoring and analysis technologies are certainly changing the face of media relations activities and provide immense return on investment, but determining the impact of a news story on your organization should be kept in human hands for the time being.

Dinner Table Decoration

Have you ever been the host of a dinner party and had honestly no concept how to beautify the desk? Maybe you have not, however actually you want to attempt something new and attractive that your guests can praise you on.

Not all dinner parties must consist of a tablecloth however there needs to be some thing protecting your desk from greasy stains and falling cutlery. You can both pick out to location mats beneath every plate or runners on every facet of the table. Your great bet will be the tablecloth or placemats in order that guests are not disturbed through the steady shifting of the runner.

Choose a shade topic that looks appealing to you. If it is not a selected event and is only a family dinner on a Sunday, then you could play around with specific coloration thoughts. The colour of the tablecloth need to be specific to the color of the serviettes or napkins until the napkin is positioned at the plate.

If you are going to put a centrepiece within the middle of the table it then it must be the focal point of the dinner table. On many dinner tables, the food can be positioned in the centre for all of us to serve themselves. If this is the kind of setup you’re planning on having then possibly the centrepiece is for any other day.

Centrepieces must now not cover the face of the character contrary you. It either needs to be higher than the heads of the guests or best 20cm from the surface of the desk. It should get uncomfortable to your visitors to speak and not see the man or woman’s face that they are speaking to.

Only have the essential quantity of plates and cutlery set at the desk. Unless, the dish requires the individual to use a specific utensil, as a substitute have handiest one knife, one fork and one spoon.

Two glasses in step with individual is sufficient for what they’ll drink for the nighttime. Usually a wine glass and a glass are placed for each person in case they want to drink juice as well as wine.

Decorative plastic beneath plates may be placed under the dinner plate to add to the décor colours. White plates are common as are white tablecloths so those decorative plates may want to bring a clean colourful look to the dinner table.

Do no longer overdo the dinner desk ornament with too many candles or litter. Modern fixtures along with eating units are elegant and decorative of their very own right so that you do not need crowd these dinner tables with too many plants, candles or usual ornament. Keep it easy, clean and stylish.

Design Your House Interior When the Budget Is Low

They might alternatively do it themselves than rent an professional fashion designer for the task as money is a difficulty to them. The desirable aspect is – you may layout the room even without spending a great deal or whatever, provided you understand the art and technology concerned in it. There is lots of idea available at the net which you can choose and use in designing the house.

Let’s observe some hints to design the interior whilst the finances is low –

Choose a fashion that fits your needs

First of all, you need to choose a designing fashion that fits your tastes and choices flawlessly. There is minimalist approach fine proper to human beings aiming for litter loose areas. Then, there’s dignified subject that is as a great deal about area economy as use of artwork in every facet of the designing. When a style is selected, it gives you a honest bit of concept about the price to incur at the assignment.

Good use of ornamental pieces

Making a good use of decorative pieces together with painting and wall gadgets is a sound indoors decorating method. This technique is as valid while the budget is low and while there is no dearth of money. Such pieces lend beauty and style to the interiors together with adding a visible glow to the areas. So reasonably-priced and creative portions to be had within the market, you need to no longer face any problem in finding the right one and getting the rooms rightly decorated.

An extra coat of paint

Nothing gives as plenty facelift to your room as a further coat of paint. A well-painted properly is the symbol of a residence whose indoors is embellished. You can select the equal coloration of paint as done in advance to store value. To thrust back the monotony of the equal shade, you could go along with a specific coloration and tone for the opposite wall and get the preferred effects. This is how you can provide the home a perky and exciting look even when the price range is low.

Keep it simple

Ask any professional designer and you’ll understand how retaining it simple is the handiest mantra with the interior. This is how the room or residence is lent an organized and spacious look and feel altogether. This approach additionally works wonders through giving a sense of newness and neatness to the spaces. This is some thing you could use for any room and let your home glow in less.

Centerpieces to Spice Up the Dining Room

Did you already know that a centerpiece may be a widespread item that isn’t always best used for events or a night meal? Centerpieces supply the eating room a extra interesting and homely environment. Plus it could add to the decor of the room.

Before starting with the ornament, you have to determine on whether or not to apply a tablecloth or runner. Many humans will pick a runner to defend the wooden furnishing from scratching and staining plus it appears contemporary and fashionable. The tablecloth and runner additionally does now not need to fit the curtains however if a carpet is present, make sure that the colour fits the carpet. Alternatively, you could use contrasting colorings inclusive of black and white, yellow and crimson, or perhaps purple and green.

Centerpieces may be greater than just vegetation and candles. They also can be a aggregate of decor objects or something absolutely out of this world and summary.

The item that will be used as the primary recognition must be in a special colour than that of the tablecloth or runner. Try to avoid blending the identical colour decor items so that visitors can actually see the unique decor elements. The best exception to this decor rule is the usage of obvious glasses and vases.

A trend this is taking wedding ceremony venues by using storm is the the wrong way up wine glass containing an item of soft value and a candle located on pinnacle. This centerpiece is placed on a darkish plate that accentuates the glossiness of the wine glass. This must be carried out in sets of 3 for a wholesome look.

Filling a pitcher (a tall glass) midway with beads inside the color of your preference might seem regularly occurring. So attempt topping the bead filled glass with water and putting three of those tumblers on a reflective plate. This is a simple but gorgeous centerpiece that won’t take too much effort to assemble.

Sometimes humans tour to distinct elements of the world and have a tendency to shop for souvenirs inclusive of a bottle of nearby gem stones. However, while you get domestic you recognize which you don’t have any use for these gems. Filling small mason jars with both a particular type of stone or blending them should give the room a country look. You can both top the jar up with water or location a tea candle on top of the gems.

Modern furnishings may be an inventive piece on its personal however adding exciting centerpieces with a private contact will deliver your property that homely contact.

We have been servicing clients for over 20 years. With branches in Alberton, Kya Sand, Cosmo City, Midrand, Fourways and Randburg. We cover the extra a part of Johannesburg. We source a selection of merchandise, mostly from local manufacturers. Our neighborhood dealer base lets in us to provide first-class furniture at affordable fees. We satisfaction ourselves on offering our clients the satisfactory carrier to be had

Misleading Omega 3 Labeling Undermines American Health

At the point when the FDA issued a Health Qualifying Claim for “EPA and DHA” from greasy fish in 2004, “Omega-3” turned out to be huge business. So enormous, nourishment makers uninhibitedly started substituting “ALA” (alpha-linolenic corrosive) for EPA and DHA in bread, treats, pasta to yogurt and now, a line of soybean-sustained pork things that are “enhanced with Omega-3 unsaturated fats.” The one-two punch contained in one ounce of those pork things is unnerving with no end, supervision, or control in locate.

It is safe to say that anyone is home at the FDA?

Not exclusively was ALA not some portion of the FDA Qualifying claim, science decisively demonstrates we change over Omega-3 ALA seed and plant oils into incendiary Omega-6. What’s more, the final product? Buyers are being duped into buying these items while consciousness of the medical advantages from EPA and DHA are being traded off. How enormous of an issue is this? Read on and you’ll see why “tragedy” applies.

Omega-3 ALA

Omega-3 ALA is plant and seed oils, soybean, corn, safflower, flaxseed, all polyunsaturates, and keeping in mind that they might be lumped together and alluded to as “Omega-3 unsaturated fats” all they share in the same way as EPA and DHA is the arrangement “Omega-3 unsaturated fats.” There’s a long ways between any medical advantages from ALA and those science has convincingly added to EPA and DHA.

An amazing 94% of Omega-3 items line retires today contain ALA while 6% contain minute measures of green growth or algal oil.

Omega-6s

Why is this so basic to the American purchaser? Unless you’ve driven a veggie lover way of life for a considerable length of time, seldom eat out, accidentally you’ve been expending a wealth of Omega-6s for a considerable length of time concealed misleadingly in bundled sustenances, snacks, cakes, dressings, and generously utilized by eateries and fast food chains. At the end of the day, our bodies are so tipped in Omega-6s, we were in a condition of never-ending aggravation before nourishment producers started adding more ALA to gloat an Omega-3 name. How awful is this?

National Institutes of Health on Omega-6 Inflammation

Dr. Joseph Hibbeln, National establishments of Health, and incredibly famous Omega-3 analyst, and vigorous crusader for American wellbeing, says:

“When you take a gander at the rates of Omega-6s to Omega-3s in the US eat less, it’s around 90% of all the polyunsaturates in our tissues are Omega 6s and around 10% are Omega 3s. So you had a coordinated adjust to irritation when we were developing, and now it’s a 10-to-one adjust for aggravation in view of the prevalence in seed oils. Soybean oil is known as the grease of the nourishment business, and it truly is.”

William Lands, resigned organic chemist with the National Institutes of Health, had this to state:

Around 1960, when “soybean oil assumed control over the U.S. natural way of life, it resembled a tidal wave. These two sorts of unsaturated fats have a biochemical yin-and-yang relationship. While omega-3s decrease our body’s irritation reaction, Omega-6s empower it. Every unsaturated fat is significant. For instance, if your fiery reaction is excessively powerless, you won’t be capable, making it impossible to battle contamination appropriately. Furthermore, in principle, the push and draw ought to make culminate adjust. Rather, the overabundance of Omega-6s in our eating regimens may have abandoned us in an unending condition of irritation. That is what’s extremely executing us – the adjust of Omega 3s to 6s escaped whack.”

Community for Science in the Public Interest

What’s more, Bonnie Liebman, a nutritionist with the Center for Science in the Public Interest, says: “It’s all extremely confounding. Customers are in genuine threat of being deluded. Indeed, even a cautious mark peruser won’t learn, for example that a container of Breyers Smart DHA Omega-3 yogurt has less DHA than a teaspoon of salmon.”