Category Archives: Uncategorized

Five Tips For What to Wear at Golf Courses

It is hard to locate a superior approach to spend an evening than to play a round of golf. Not exclusively do you get the opportunity to invest energy outside, yet you get the chance to appreciate the rich feeling of history and convention that the diversion offers. Some of that custom additionally stretches out to the closet, and in the event that you are new to hitting the connections, it is not generally simple to comprehend what the perfect golf clothing. These four tips can take a portion of the mystery of picking an outfit, so you generally feel great and look on moment that you’re going to your most loved fairways.

Check the Rules

Before you get your clubs, check with the office that you’re playing at to perceive what their closet principles are. A few courses may have certain rules, for example, no pants permitted or the best possible length for shorts. Acclimating yourself with these proposals can make it much simpler to arrange an outfit and guarantee that you don’t end up getting a handle on of place.

Get Collared

When you’re picking a shirt, it’s dependably a smart thought to settle on an apprehended style for hitting the connections. A few offices don’t require them, yet they’re normally the favored look on the connections. You can run with a conservative nabbed choice or a polo style, contingent upon your inclination. In warm climate, pick a short-sleeved, busted shirt. In cool climate, settle on a long-sleeve style. A few courses permit ladies to wear sleeveless shirts in warm climate, so check the rules before you take off.

E-Commerce Business – Proceed With Caution

There is an epidemic in the United States. An epidemic that is so overlooked, if gone unchecked any longer, could cripple the economic strata of the U.S. An epidemic that could be responsible for the genocide of millions of businesses. Curious what it is? I am referring to the gross mismanagement of e-commerce businesses. Okay, perhaps the phrases “cripple the economic strata” and “genocide of millions of businesses” was stretching a bit too far, however, it is a fact that the bulk of e-commerce businesses are not built on an infrastructure that embodies stability. I am referring to a lack of customer service support in the umbrella of businesses designating themselves “e-commerce” or “virtual businesses”.

It is true that the lure of starting the e-commerce business is powerful. An endeavor as such usually requires little or no capital investment, a credit card processing account, and rudimentary knowledge of HTML coding. These three elements compose the basic formula for starting an e-commerce business. There is a marked difference in the formula for starting a business and the formula for maintaining a business. To expound on the latter, what truly makes a business thrive is proper customer relationship management and immediate telephone / live voice account support. This is the key component that is missing from most on-line or “virtual” businesses.

Take, for instance, the internet based company Netflix. If you are unfamiliar with the company, they are a relatively young e-commerce business specializing in mail order DVD rental. The minds behind the ingenious idea that is the basis of Netflix failed to create telephone support for their product. There is no doubt this decision was a calculated one as they most likely weighed the cost of maintaining an in-house call center vs. integrating purely e-mail based support. Without looking at the numbers side of the argument, imagine the frustrated consumer having problems with their order and having to rely on a 24 hour lagged e-mail response system to rectify their account issues. Based on this plausible conjecture, I believe lack of live operator support will be the ruin of the Netflix organization and the downfall of all e-commerce businesses that follow the same train of thought. What these businesses do not realize is that it is possible and extremely cost effective to outsource your call center needs to an established advanced call center facility. This solution has a two fold benefit. It serves to establish a solid foundation of customer relationship management and opens businesses up to benefit from word of mouth advertising.

I believe even a small internet business can greatly benefit from utilizing a call center to manage their customer service or sales calls. The initial investment is usually zero (excluding research time to find the appropriate facility) and most call centers charge on a per call basis (meaning you only get charged for the calls they actually receive). If looking at business from the customer’s perspective as opposed to looking at it from an initial profit standpoint, it behooves all e-commerce businesses to initially setup a live call center to manage all of their calls. If the infrastructure is not initially setup correctly, your business may fail before it has even begun.

Should I Purchase Travel Insurance? Travel Tips

This is one of those age-old questions with no definitive answer. It’s estimated that 30 percent of Americans purchase travel insurance, which is a drastic increase since 9/11, when less than 10 percent of travelers were insured.

If you’re flying on a $150 ticket to see Aunt Irma in Wisconsin, you probably don’t need travel insurance. But on a trip such as yours, travel insurance can come in handy if something unexpectedly disrupts your trip. Your first step is to compare the cost of the trip versus the cost of the policy.

The most common situations when travel insurance comes in handy are:

• Your flight is canceled
• Your passport and wallet are stolen
• You require medical treatment while abroad
• You need to cancel your trip due to illness
• An unexpected hurricane hits your destination
• Your airline/cruise line/tour company go bankrupt

Reasons NOT to purchase travel insurance are:

• You’re afraid of terrorism
• A hurricane is going to hit your destination (this applies if the storm has already been named by the National Weather Service)
• Your pet is ill
• Your flight is delayed for so long that you want to cancel

One major caveat: Never purchase travel insurance from the same tour operator or cruise line with which you’re traveling. If that company goes out of business, there may not be money to cover your claim. Use a third-party provider (that includes travel agents).

Also, don’t forget about medical insurance. Even if you are covered for basic emergency care overseas, in almost all cases, your current health insurance does NOT cover you to evacuate you and fly you back to the U.S. Something called “Medical Evacuation and Repatriation” insurance comes in handy here. You pay a yearly fee, and if you get sick or injured overseas, the policy will get you treated, stabilized and flown back to the U.S. to the hospital of your choice, not theirs. There are a number of good companies that provide this type of plan, such as MedJet Assist.

Selecting A Family Travel Destination: No Need To Forgo Hip Or Charm

Small hotels are adapting to family needs, and becoming an attractive alternative to resorts and large hotel chains.

Out of guilt or a need to maximize the amount of time we spend with our children, we have convinced ourselves for years that a family vacation requires sacrificing the interests of the parents to satisfy the needs of the kids. Thus whether traveling half way around the world or driving a mere two hours from home many of us are heading to the same location: a child-friendly resort.

This need not to be the rule. Many independent hotels and lodges have discovered how to make an adult environment work for kids and may be more child welcoming than those that bill themselves as child-friendly.

Not surprisingly, smaller hotels, inns and lodges – many of them luxurious – are leading the pack. The atmosphere is cozy and the service, more personalized. In addition, your family will probably get more exposure to the local culture – not to mention cuisine – in a smaller hotel than is possible in a big international resort.

Children profit the most. Many cultures embrace kids. Thus a large part of the experience in countries such as Argentina and Turkey is the interaction with the locals. Exploring other cultures provides children with a unique education; it broadens their horizon and helps them to learn more about life.

Things to keep in mind

• Some smaller hotels may not offer round-the-clock service or traditional in-room services, such as minibar, tv and video games but are likely to be more spontaneous, warm your baby’s bottle with a smile or offer your child a dish that is not on the menu.

• Children’s meals may mean that kids are not allowed in the dinning room. Aside from providing parents with a reprieve, kids-only meals usually offer food they like and give them a chance to make new friends.

• No kids clubs. Relax. While it may take a day or two and a bit parental encouragement, kids will rediscover how easy it is to make friends and create fun, on their own.

• If the environment is relaxed, children will be relaxed as well.

• In a smaller hotel, you are likely to feel comfortable allowing your kids to explore on their own.

Rules of thumb

• Review the hotel’s website. Find out if it belongs to a local or an international association. Is it recommended by your travel agent or a leading tour operator? Has it been rated?

• If the website does not mention children, they may not be welcome. A telephone call or email will avoid unwanted surprises.

Change Your Tone

The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically has never been easier or more mobile.

These changes now drive the development of new tools from content providers, and new software programs to help better manage and analyze media coverage. The automation occurring at the database level and through the real-time delivery of organizational news, to internal and external stakeholders, is now almost taken for granted. And the holy grail of PR — to automate media analysis and measurement — is already under way; but where should software stop to make way for human analysis?.

Media analysis programs can save countless hours quantifying and sorting media coverage in an unlimited number of ways, including by circulation, region, ad equivalency, company programs and services, and competitive brands. However, do you really want a computer program qualifying how each story affects your organization? It’s a gamble with little upside.

Just Say No
The automation of tone and sentiment has already been incorporated into some software programs, but how accurate can it be? Every story, across every medium, will have a dramatically different meaning or impact for various organizations and their stakeholders. Behind the news emerge both winner and losers.

For instance, if a negative story breaks about a strike at one bottling plant it will be a boon for its competitors. The ability to determine which companies are negatively affected by the news is very limited. Furthermore, understanding the actual tone or possible ongoing bias of the reporter on an issue is impossible to automate. News is as much about delivering the facts, as it is provoking a reaction or emotion from the reader. Media analysis solutions can certainly help decipher the facts, but the rest should be left to a team of communications professionals.

Too Subjective?
The argument against toning media coverage has often been it is too subjective — if the news can be interpreted differently by each individual, won’t this skew the results in the end? True enough — but this can easily be solved with the introduction of a tone standardized ‘scorecard’ that is consistently applied to each story.

These scorecards can really vary, depending on the type of analysis you want to deliver in the end. Many organizations will chose to tone stories by ranking them as positive, neutral or negative.

The use of these 3 words alone is where subjectivity problems can creep in. Along with team brainstorming and training sessions on how tone can be applied, one quick fix is to use the C.B.S. Scorecard instead:

Use Critical (in place of Negative.)
Use Balanced (in place of Neutral)
Use Supportive (in place Positive)

After reading an article, it is much easier to answer the question “Was that story critical, balanced, or supportive of our organization?” Instead of: “Was that story negative, neutral or positive?”

When it comes to tone it won’t always be black or white, but I’d rather leave the grey zones to a trained communications professional rather than to the guesswork of a software application.

When it comes to tone it won’t always be black or white, but I’d rather leave the grey zones to a trained communications professional rather than to the guesswork of a software application.

Beyond the ranking of articles by tone using the C.B.S. Scorecard, other metrics and meanings can be used in tandem to create and even stronger analysis. The following scorecard uses a scorecard range, from – 5 to + 5, to provide a more in depth analysis.

Rating Criteria
+5 Supportive Mention + four of the following: Key Message; Interview; Photo; Call To Action
+4 Supportive Mention + three of the following: Key Message; Interview; Photo; Call To Action
+3 Supportive Mention + two of the following: Key Message; Interview; Photo; Call To Action
+2 Supportive Mention + one of the following: Key Message; Interview; Photo; Call To Action
+1 Supportive
0 Balanced
-1 Critical
-2 Critical Mention + one of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-3 Critical Mention + two of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-4 Critical Mention + three of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-5 Critical Mention + four of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue

Once each story is toned, the rest of analysis can be automated by your software solution. The tone can be used independently to determine the success of the campaign by percentage of C.B.S. stories, but the tone can also be used alongside the rest of the analysis to identify possible media bias or problem areas by region or publication. The media is always analyzing your organization…why not return the favour?

New media monitoring and analysis technologies are certainly changing the face of media relations activities and provide immense return on investment, but determining the impact of a news story on your organization should be kept in human hands for the time being.

Change Your Tone – Media Coverage Shouldn’t Be Toned By Software

The world of PR is benefiting from dramatic changes in the way media coverage is being delivered electronically to your computer desktop or PDA of choice. Perhaps the nuisance of ink on your fingers is being replaced by a bad case of “BlackBerry thumb” — but nevertheless getting your media coverage electronically has never been easier or more mobile.

These changes now drive the development of new tools from content providers, and new software programs to help better manage and analyze media coverage. The automation occurring at the database level and through the real-time delivery of organizational news, to internal and external stakeholders, is now almost taken for granted. And the holy grail of PR — to automate media analysis and measurement — is already under way; but where should software stop to make way for human analysis?.

Media analysis programs can save countless hours quantifying and sorting media coverage in an unlimited number of ways, including by circulation, region, ad equivalency, company programs and services, and competitive brands. However, do you really want a computer program qualifying how each story affects your organization? It’s a gamble with little upside.

Just Say No
The automation of tone and sentiment has already been incorporated into some software programs, but how accurate can it be? Every story, across every medium, will have a dramatically different meaning or impact for various organizations and their stakeholders. Behind the news emerge both winner and losers.

For instance, if a negative story breaks about a strike at one bottling plant it will be a boon for its competitors. The ability to determine which companies are negatively affected by the news is very limited. Furthermore, understanding the actual tone or possible ongoing bias of the reporter on an issue is impossible to automate. News is as much about delivering the facts, as it is provoking a reaction or emotion from the reader. Media analysis solutions can certainly help decipher the facts, but the rest should be left to a team of communications professionals.

Too Subjective?
The argument against toning media coverage has often been it is too subjective — if the news can be interpreted differently by each individual, won’t this skew the results in the end? True enough — but this can easily be solved with the introduction of a tone standardized ‘scorecard’ that is consistently applied to each story.

These scorecards can really vary, depending on the type of analysis you want to deliver in the end. Many organizations will chose to tone stories by ranking them as positive, neutral or negative.

The use of these 3 words alone is where subjectivity problems can creep in. Along with team brainstorming and training sessions on how tone can be applied, one quick fix is to use the C.B.S. Scorecard instead:

  1. Use Critical (in place of Negative.)
  2. Use Balanced (in place of Neutral)
  3. Use Supportive (in place Positive)

After reading an article, it is much easier to answer the question “Was that story critical, balanced, or supportive of our organization?” Instead of: “Was that story negative, neutral or positive?”

When it comes to tone it won’t always be black or white, but I’d rather leave the grey zones to a trained communications professional rather than to the guesswork of a software application.

When it comes to tone it won’t always be black or white, but I’d rather leave the grey zones to a trained communications professional rather than to the guesswork of a software application.

Beyond the ranking of articles by tone using the C.B.S. Scorecard, other metrics and meanings can be used in tandem to create and even stronger analysis. The following scorecard uses a scorecard range, from – 5 to + 5, to provide a more in depth analysis.

Rating Criteria
+5 Supportive Mention + four of the following: Key Message; Interview; Photo; Call To Action
+4 Supportive Mention + three of the following: Key Message; Interview; Photo; Call To Action
+3 Supportive Mention + two of the following: Key Message; Interview; Photo; Call To Action
+2 Supportive Mention + one of the following: Key Message; Interview; Photo; Call To Action
+1 Supportive
0 Balanced
-1 Critical
-2 Critical Mention + one of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-3 Critical Mention + two of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-4 Critical Mention + three of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue
-5 Critical Mention + four of the following: Negative Executive Mention, Positive Competitor Mention; Consumer Direct Complaint; Ongoing Issue

Once each story is toned, the rest of analysis can be automated by your software solution. The tone can be used independently to determine the success of the campaign by percentage of C.B.S. stories, but the tone can also be used alongside the rest of the analysis to identify possible media bias or problem areas by region or publication. The media is always analyzing your organization…why not return the favour?

New media monitoring and analysis technologies are certainly changing the face of media relations activities and provide immense return on investment, but determining the impact of a news story on your organization should be kept in human hands for the time being.

Reasons Why Golfers Love To Join A Golf Club

The love for golf is reason enough for golfing aficionados to join a club and opt for the best stay and play golf packages. However, the advantages of a club membership expand further than just the game or the facilities a club has to offer. The benefits of a membership don’t only extend to players, but also to their family and friends. It’s also one of the best ways to hone your pitching and putting skills. Even if you are associated with one particular facility, reciprocal memberships give you an opportunity to know about the other courses near you. Besides improving your game, there are plenty of reasons for you to join a golf club. Here are three benefits of a club membership:

1. Provides Great Conditions for Golfing

You will be able to play like a pro when you join a club that takes special care to keep the entire course in an immaculate condition. Professional courses have a proper maintenance schedule. The staff is experienced enough to ensure the best playing conditions throughout the year. They make sure that the fairways are rolling, fast and firm, and the greens are receptive to help you play easily on a course. With a reasonable number of players on the course, you will also experience reduced foot traffic and less divots on the expansive greens.

2. Fosters a Sense of Fun, Friendship and Belonging

Being associated with a golf club helps you connect with other members, thus promoting companionship. Grab this opportunity to build personal as well as business relationships. Your friends and family can be a part of this fun and excitement too. They can participate in club sponsored activities, enjoy a delicious meal at the dining hall and whip up a refreshing drink before taking a dip in the swimming pool. The shopping-savvy members can even go shopping and visit some of the tourist attractions nearby. It’s a wonderful feeling when you are loved and pampered. You soon feel that you belong to the course. Polite and courteous waiters are there at your service to look after your needs.

Comment Developper votre Business par l’Expression Orale

Rien ne serait plus simple que de se rendre chez un connaisseur habilite et diplome en la matiere. Or, ces derniers ne se comptent que sur les doigts d’une main et les nombreux pretendants au titre ne repondent pas toujours a vos attentes. Attendez-vous donc a devoir partir en voyage et d’investir en temps et en argent afin de trouver le seminaire adequat par excellence que vous attendez tant.

Preparez avant tout votre presentation. L’ideal serait de se mettre a la place de votre auditoire, compose essentiellement de personnes surchargees de mails et de coups de telephones et qui, parmi leur quinzaine de rendez-vous professionnels et leur rendez-vous familiaux, esperent que votre presentation ne sera que de courte duree et passionnante. Pour cela, ecrivez un resume de votre discours ne tenant que sur une page, ce qui donnera le sentiment que vous maמtriser parfaitement le sujet et non le besoin de lire vos notes.

L’autre point essentiel qui devra ךtre aborde lors de ce seminaire porte donc sur la maniere de capter l’attention du public mais surtout d’eviter les pieges type. Parler de vous personnellement n’interesse que tres peu de personnes et savoir s’adresser aux gens n’est qu’une infime partie de votre succes prochain. Votre enseignant devra donc vous inculquer comment faire de votre auditoire une star, comment intercaler lors de vos discours votre presentation et s’adresser a eux en leurs posant les questions opportunes, et gerer votre temps de parole et leur temps de reponse. En les questionnant, leur esprit de competition se voit decupler et enthousiasmer.

Toujours dans ce contexte, laissez a votre public le temps d’achever votre phrase. Cela est essentiel. Attention toutefois de ne pas en faire trop et d’utiliser des phrases a double sens. Utilisez de preference des phrases types dont tout le monde connaמt deja la fin. Vous serez incroyablement surpris de voir combien votre public sera attentionne a vos paroles et ne risqueront pas de vous oublier.

Maintenant, disons que vous reussissez du premier coup l’application de ce premier conseil, cela n’est pas tout pour assurer un succטs garanti a 100%. Que pensez vous devoir faire ensuite? Un bon porte-parole doit savoir bouger sur l’estrade ou plus clairement, doit savoir occuper l’espace le temps de son discours. Rester debout derriטre votre pupitre sur votre podium et lire vos notes sans vous preoccuper des reactions de votre entourage est le signe vers la reussite de votre plus gros echec. En effet, donner du mouvement a vos paroles est un art qui s’apprend qu’avec l’aide d’un professionnel. Par exemple: saviez vous que si vous vous adressez au cote droit d’une salle vous devez vous placer sur la gauche? Pourquoi? Parce qu’en vous plaחant sur la droite pour vous adresser au public place sur la droite vous perdez l’attention du public place du cote gauche.

Par consequent, ne jamais vous eloignez d’une personne vous posant une question. Allez toujours vers le cote oppose de l’estrade de faחon a leur donner l’avantage. A nouveau, la derniטre chose a faire est de perdre l’audience principale et de vous focaliser juste sur une personne. Placez vous alors vers le fond de la salle pour pouvoir repondre a la question posee et dont tout le monde desire entendre la reponse.

Ainsi, plus l’osmose entre votre publique et vous sera forte, plus grandes seront vos chances d’obtenir d’excellents resultats en matiere de chiffre d’affaires. Et n’oubliez pas, plus l’auditoire se sentira roi, plus concentre il sera.

Getting Word of Mouth Started: New Book PR Method

Authors and business people often go to extremes to publicize their book or product launch. Sometimes, the most successful method can appear in front of them. Take for example, book publicity. It is the one of the toughest cases to crack. Each year, at least 50,000 authors are published in the United States. Tens of thousands of authors publish electronic books. Most fail to get noticed. Very few achieve any of their goals as authors – to build up readership.

Here’s a way to get the word out and polish off your book before it hits the stores: sampling. Major corporations utilize focus groups, pollsters and other marketing experts to build up their brand name. This is similar to planting seeds to get a garden or orchard to grow. The more seeds you plant, the better your chances to grow vegetables or apple trees. As an author, you can use sampling or “seeding,” to build up awareness of your book. During the publishing process, we discovered a clever way to attract readers, and at the same time, we can upgrade our book.

Having been through the publishing process for many decades, we experimented with what every author secretly fears: a peer review. But, we did it with a twist. Instead of waiting until the book is published to read the reviews, we posted the book on our website to accept all criticism in advance. We called this a “Public and Peer Review” of our book, entitled “Investing in the Great Uranium Bull Market: A Practical Investor’s Guide to Uranium Stocks.”

Before posting the first eight chapters of the electronic version of this book, we notified subscribers, several days earlier, that the book would be available on June 18th at 11:59 P.M for Open Review. In the email notification, we included a reminder to “tell a friend” about the book’s pre-publication.

By the time this book was ready to be electronically published, our large number of subscribers had jumped by nearly 10 percent! In less than one week, we had gained more new subscribers than we had in the previous few months. Our Alexa rating, for the week had also jumped ahead of nearly 1 million other websites. The one-week draw from the email notification had also increased the 3-month average by 267 percent!

This marketing opportunity provided us with greater readership. It might now offer us a broader range of opinions, helping us improve the book. Hopefully, there will be those annoying copy editor types, who will help point out grammar, spelling and punctuation errors. Previous tests, similar to this, have also drawn experts from the industry we have written about. This adds more texture to our research, and ultimately creates a better product for our readers.

Stay tuned for our next publicity surprise, after we review the success of our public and peer review. The key is to plan out a series of teasers to keep drawing visitors to your website and intelligently persuade them that your book is something they absolutely have to read.

Selecting a family travel destination: No need to forego the hip or give up the charm

Small hotels are adapting to family needs, and becoming an attractive alternative to resorts and large hotel chains.

Out of guilt or a need to maximize the amount of time we spend with our children, we have convinced ourselves for years that a family vacation requires sacrificing the interests of the parents to satisfy the needs of the kids. Thus whether traveling half way around the world or driving a mere two hours from home many of us are heading to the same location: a child-friendly resort.

This need not to be the rule. Many independent hotels and lodges have discovered how to make an adult environment work for kids and may be more child welcoming than those that bill themselves as child-friendly.

Not surprisingly, smaller hotels, inns and lodges – many of them luxurious – are leading the pack. The atmosphere is cozy and the service, more personalized. In addition, your family will probably get more exposure to the local culture – not to mention cuisine – in a smaller hotel than is possible in a big international resort.

Children profit the most. Many cultures embrace kids. Thus a large part of the experience in countries such as Argentina and Turkey is the interaction with the locals. Exploring other cultures provides children with a unique education; it broadens their horizon and helps them to learn more about life.

What you need to know
· Some smaller hotels may not offer round-the-clock service or traditional in-room services, such as minibar, tv and video games but are likely to be more spontaneous, warm your baby’s bottle with a smile or offer your child a dish that is not on the menu.
· Children’s meals may mean that kids are not allowed in the dinning room. Aside from providing parents with a reprieve, kids-only meals usually offer food they like and give them a chance to make new friends.
· No kids clubs. Relax. While it may take a day or two and a bit parental encouragement, kids will rediscover how easy it is to make friends and create fun, on their own.
· If the environment is relaxed, children will be relaxed as well.
· In a smaller hotel, you are likely to feel comfortable allowing your kids to explore on their own.

Rules of thumb
· Review the hotel’s website. Find out if it belongs to a local or an international association. Is it recommended by your travel agent or a leading tour operator? Has it been rated?
· If the website does not mention children, they may not be welcome.