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Getting Word of Mouth Started: New Book PR Method

Authors and business people often go to extremes to publicize their book or product launch. Sometimes, the most successful method can appear in front of them. Take for example, book publicity. It is the one of the toughest cases to crack. Each year, at least 50,000 authors are published in the United States. Tens of thousands of authors publish electronic books. Most fail to get noticed. Very few achieve any of their goals as authors – to build up readership.

Here’s a way to get the word out and polish off your book before it hits the stores: sampling. Major corporations utilize focus groups, pollsters and other marketing experts to build up their brand name. This is similar to planting seeds to get a garden or orchard to grow. The more seeds you plant, the better your chances to grow vegetables or apple trees. As an author, you can use sampling or “seeding,” to build up awareness of your book. During the publishing process, we discovered a clever way to attract readers, and at the same time, we can upgrade our book.

Having been through the publishing process for many decades, we experimented with what every author secretly fears: a peer review. But, we did it with a twist. Instead of waiting until the book is published to read the reviews, we posted the book on our website to accept all criticism in advance. We called this a “Public and Peer Review” of our book, entitled “Investing in the Great Uranium Bull Market: A Practical Investor’s Guide to Uranium Stocks.”

Before posting the first eight chapters of the electronic version of this book, we notified subscribers, several days earlier, that the book would be available on June 18th at 11:59 P.M for Open Review. In the email notification, we included a reminder to “tell a friend” about the book’s pre-publication.

By the time this book was ready to be electronically published, our large number of subscribers had jumped by nearly 10 percent! In less than one week, we had gained more new subscribers than we had in the previous few months. Our Alexa rating, for the week had also jumped ahead of nearly 1 million other websites. The one-week draw from the email notification had also increased the 3-month average by 267 percent!

This marketing opportunity provided us with greater readership. It might now offer us a broader range of opinions, helping us improve the book. Hopefully, there will be those annoying copy editor types, who will help point out grammar, spelling and punctuation errors. Previous tests, similar to this, have also drawn experts from the industry we have written about. This adds more texture to our research, and ultimately creates a better product for our readers.

Stay tuned for our next publicity surprise, after we review the success of our public and peer review. The key is to plan out a series of teasers to keep drawing visitors to your website and intelligently persuade them that your book is something they absolutely have to read.

Selecting a family travel destination: No need to forego the hip or give up the charm

Small hotels are adapting to family needs, and becoming an attractive alternative to resorts and large hotel chains.

Out of guilt or a need to maximize the amount of time we spend with our children, we have convinced ourselves for years that a family vacation requires sacrificing the interests of the parents to satisfy the needs of the kids. Thus whether traveling half way around the world or driving a mere two hours from home many of us are heading to the same location: a child-friendly resort.

This need not to be the rule. Many independent hotels and lodges have discovered how to make an adult environment work for kids and may be more child welcoming than those that bill themselves as child-friendly.

Not surprisingly, smaller hotels, inns and lodges – many of them luxurious – are leading the pack. The atmosphere is cozy and the service, more personalized. In addition, your family will probably get more exposure to the local culture – not to mention cuisine – in a smaller hotel than is possible in a big international resort.

Children profit the most. Many cultures embrace kids. Thus a large part of the experience in countries such as Argentina and Turkey is the interaction with the locals. Exploring other cultures provides children with a unique education; it broadens their horizon and helps them to learn more about life.

What you need to know
· Some smaller hotels may not offer round-the-clock service or traditional in-room services, such as minibar, tv and video games but are likely to be more spontaneous, warm your baby’s bottle with a smile or offer your child a dish that is not on the menu.
· Children’s meals may mean that kids are not allowed in the dinning room. Aside from providing parents with a reprieve, kids-only meals usually offer food they like and give them a chance to make new friends.
· No kids clubs. Relax. While it may take a day or two and a bit parental encouragement, kids will rediscover how easy it is to make friends and create fun, on their own.
· If the environment is relaxed, children will be relaxed as well.
· In a smaller hotel, you are likely to feel comfortable allowing your kids to explore on their own.

Rules of thumb
· Review the hotel’s website. Find out if it belongs to a local or an international association. Is it recommended by your travel agent or a leading tour operator? Has it been rated?
· If the website does not mention children, they may not be welcome.

Communication & Corporate Social Responsibility

In the past few years, the anti-corporate movement (including those opposed to globalization) has gained a bit of steam.

What many people in the movement promote now is called Corporate Social Responsibility (CSR), the idea that corporations should be responsible to all of society and the environment, as well as to shareholders.

It’s a shame they’ve gained momentum. After all, without modern corporations we would all be poorer, and in particular, few of us could expect to retire comfortably. More than anything else, modern corporations exist to provide pension income.

Sure, corporations used to be owned by a few, extremely rich people. But, with the widespread adoption of pension funds and mutual funds, corporations now belong mostly to working people.

While it’s true the average working person has far, far less wealth than the average billionaire, there are many, many times more working people. That means company and government pension plans can invest vast sums of money into capital stock, making working class people the largest shareholders of many corporations.

From a communication perspective, I’m interested in knowing why Corporate Social Responsibility gets such good media coverage and so much attention. I’m also interested in knowing what we, as communicators, can learn from them.

For starters, the anti-corporate movement has a simple message: “Corporations have too much money and power; working people don’t have enough,” or some variation on that theme. On the other hand, my defence of corporations above is anything but simple, even though I’m pretty good at capturing ideas in words. Did your eyes glaze over as you read my description?

The ‘anti’ movement also enjoys the luxury of making a good (poor working people) versus bad (rich corporations) argument. That’s a moral argument, one that adds spice to any news story. On the other hand, the ‘pro’ side works largely with rational discourse and the ideas of economists.

Third, the protestors bring passion to the anti-corporate message. After all, this is a battle of good against evil, isn’t it? Again, the defenders of modern corporations and globalization have to rely on the prosaic science of economists.

Fourth, the label ‘Corporate Social Responsibility’ also helps the anti-corporate movement. Not only does the name act as a unifying point for its advocates, but it also implies that CSR is a good thing. After all, who could be against ‘social’ and ‘responsibility’?

Now, despite their high media profile and ubiquitous presence, the advocates of CSR have a problem. They may be able to win the attention of reporters and editors, but they haven’t had much clout with the real decision makers, the people who run companies, pension plans, and mutual funds.

And, the decision makers aren’t likely to be swayed. They understand the role of corporations, and they know where their responsibilities lie. Even widespread public sympathy for CSR isn’t likely to have much effect, since they report to shareholders, not to society as a whole.

So, perhaps the final lesson we’ll take from the anti-corporate movement today is that, sometimes, great communication can only take you so far by itself.

Selecting The Destination For Boat Travel

Once you have decided that you would be taking a holiday on a cruise, sailing through small cities and ports, your next step would be to decide on which cruise you should opt for. One is spoilt for choice with the luxurious spread of boat trips that one can choose from. Knowing about a few simple trends and measures, could help you choose that perfect ship which would be ideal in every respect for you and make your journey a memorable one.

Decide on the time span of your boat travel. Do not plan a long voyage if you have little time available on hand. Visiting one or two ports over a period of three to four days could be cheap. Fellow passengers on such cruises are likely to be youthful, partying kinds. Short, week-long cruises are more popular, and comparatively cheaper, they usually visit more ports of call. However, seven days, can pass by soon and you might still have fellow passengers who are party animals. Cruises which are longer than a week visit more ports of call and in locations more exotic, like the Mediterranean or the South of America, though your co-passengers are likely to be more restrained. The cost and time involved in such cruises hamper more people from opting for them.

While making your decision, do keep in mind your budget. You have a large range to choose from and you are sure to find one that fits your choice. Web sites and travel agents could offer you great deals at low prices. Be aware of port, cruise cancellation insurance, and airfare charges and whether your cruise is charging you for them or not.

Apart from time and money there are other factors which you should consider before selecting on something suitable. Time of travel, ability to carry out your hobbies, and the number of ports you want to visit, should also be considering factors. There is nothing as frustrating as being stuck at sea, while you are sailing past through beautiful islands. Some places are easily accessible and sometimes more popular during the winter; Mexico, the Caribbean, and the Panama Canal, are such destinations; but visitors should be careful of hurricane seasons. Again European and Alaskan cruises are usually not available during winter months.

Incase you have other preferences apart from that of money, time and itinerary; consider them before you zero in on a particular choice. Though differences between different vessels have been lessened over time, there are a few which are better and much more luxurious than the others. Evaluations of cruise ships are available online as well as in travel journals, ask your travel agent or talk to friends.

As a conclusion, remember that, scouring the available options for your next cruise however is not the time to give up what you actually want; be it an opportunity to watch whales in Alaska or have your hair braiding done in Nassau.

Finding the Right Equipment Supplier Paramount to Success in the Restaurant Industry

Most companies with any degree of overhead know that finding the right supplier of products necessary to run their business is of the utmost importance. For most businesses, it can mean a substantial savings and reduce the headaches often associated with searching for a reliable equipment dealer. For restaurants, however, finding the right equipment supplier can mean the difference between success and failure in the industry.

Restaurant owners, perhaps more than any other business owners, rely on their equipment to ensure that they will be open for business each and every day. Because most kitchens are limited in space, there is usually only room for one piece of each major type of equipment. If an ice machine or oven goes down, it can cause problems that will affect the entire operation. Restaurant equipment is made to endure the ravages of everyday use, but will eventually break down often enough that it will need to be replaced. While replacing a piece of equipment in and of itself seems simple enough, like most things in the restaurant business, it isn’t. Restaurant owners often rely on their equipment dealer to determine whether a new piece of equipment will meet the growing needs of the establishment. They may also rely on the equipment dealer’s product knowledge to determine what will and won’t work in their particular setup. With most large scale restaurant equipment costing thousands of dollars, considerations of this nature are rarely left to chance.

A good equipment supplier not only carries a wide selection of products for the restaurant industry, but can also provide information on how those products can be used to streamline kitchen areas for maximum efficiency. Restaurant owners have long known that while anyone can sell equipment, only the best equipment dealers are able to sell the right equipment that will help restaurateurs by adequately addressing their individual needs. Finding a resource for information along with a competent and reliable supplier of equipment is never an easy thing to do. Most restaurant owners who establish a good working relationship with a credible equipment supplier will maintain that relationship throughout the life of the business.

3 Tips To Buy Lanyards for Schools

Printed lanyards are used to show an ID card, worker badge or keys, simply to call a few. Lanyards are popular due to the fact they may be smooth to apply and customize. Aside from this, they may be cheap and provide a branding possibility. If you have been deliberating buying a few for college, you may need to follow the tips given underneath.

1. Who can be the use of the lanyards?
At a place of work, all of the employees will get a lanyard. So, shopping for one for the place of job isn’t hard. On the other hand, for school, you want to keep in mind some matters. Who goes to place them on? Will they be students or teachers? What age students are going to put on them? So, you need to get answers to these questions earlier than ordering custom printed lanyards. You can purchase the identical sort of lanyard for college kids and employees.

2. Branding opportunities
Should you go for popular lanyards or custom lanyards? Well, this is a arguable topic. According to a few humans, you need to usually pass for the custom-emblem product. They say that the loose promoting is what all of us likes. On the opposite hand, some humans are of the opinion that customization will just add to the price of the product. Therefore, they don’t go for the custom-brand choice.

However, if you need to make an knowledgeable selection, you ought to determine on some matters first. For example, if you need a safety breakaway similarly to customization, you won’t have lots of styles to choose from.

However, in case you want custom printing only, you may have heaps of patterns to select from. For faculties, you could avail a exceptional opportunity should you cross for custom-logo lanyards. Both the students and the personnel will love the logo and the colours. Aside from this, it’ll also allow the school to earn a few bucks by means of promoting lanyards at a sporting occasion or gift keep.

3. Promote an excellent reason
Some colleges use lanyards for promotional purposes. Others use it to carry a card. In different words, they’re a excellent means of promoting a terrific motive. While it can be sudden, lanyards can be used to deliver a fantastic message to both the personnel and the scholars of a school.

Printed Lanyards Back to Basics

If you’ve got been looking for some expert guidelines on how to buy published lanyards, you could discover a few guidelines inside the article that could help you. Usually, lanyards are made of cotton, nylon or polyester. Typically, they offer enough flat surface area so you can place emblems, names, symbols and slogans, simply to name a few. Let’s know greater about the challenge so that you should buy the right stuff to your needs. Read on.

The production

As a long way as the manufacturing of this product is going, lots of companies are into this commercial enterprise. They produce and print lanyards for not unusual and commercial enterprise users. The printing strategies vary that can include silkscreen, hot stamps and dye sublimation, to call some. These techniques bring about a excessive fine print. Aside from this, they may be available in heaps of styles, including cow print and leopard print. As some distance as the same old width goes, they are available in ¾, 5/8 or 3/eight.

Types of fabric

Most people buy nylon, cotton or polyester lanyards, however there are some people who’ve a specific choice. If you are seeking out a one-of-a-kind form of lanyard, we advocate that you test out leather-based, satin, fleece, or PVC. These lanyards also are excessive exceptional and might remaining several years. Based in your non-public taste, you may cross for any cloth.

Cost

Usually, printed lanyards don’t price a whole lot of bucks. However, if you need to get a discount, we advise that you purchase in bulk. If bought in a massive amount, every piece will cost you a few cents. For not unusual users, there’s a preference of color, length, fabric and width while buying. As said earlier, the price will come down appreciably in case you purchase in a huge quantity.

Demand and supply

As far as the demand goes, the demand for the lanyards is excessive and loads of companies produce them. If you vicinity a bulk order, most businesses will be given the order and supply the products inside a few days. So, the deliver isn’t always a trouble considering that masses of corporations deal in those products.

Insured Couriers Know and Go

This state of affairs can act to be the weight to your existence as you aren’t constantly loose for carrying the products with you to the destination. Your business and other essential works don’t assist you to do the job. It is the maximum hard state of affairs to pick between two important matters and choosing one will manifestly have an effect on another.

But it’s actually now not efficient to let your valuables to be misplaced or get damaged, so, you need to find a ‘Plan C’. Finding some thing more competent than going for every person of those two will come to be setting you on the superb facet. You want to kill the snake without breaking the stick. That very factor calls for the insured couriers. This particular courier organisation isn’t always so one-of-a-kind than the others but the maximum beneficial and flexible time period of this transport service is the greater fee it could upload in phrases of protection.

The obvious factor you need in each service that you got is the security and safety. Many human beings keep away from the safety only for saving some money but it ends up being a wonderful loss for them. So, maintaining the protection of your belongings in mind would be the enough step you could take. Now, the question is what are the matters that can be supplied by using the insured delivery services?

Security:

The first and predominant element is the security that is supplied via the unique couriers. From the name, we are able to get clear concept that this courier is the supply of safety whilst your assets are in challenge. As you may take no chance within the rely of your goods, the security will play a crucial component in the sport. The shipping offerings will make you availed with the coverage paper while delivering your property. You can then sit and relax for your room understanding that your items are in safe palms and if the ones will get broken or lost as properly, you’ll get the entire penalty for it. Following that, you’ll get right papers for the shipping and that will upload the extra cost on your valuables.

Peace of Mind:

When you understand that your items are safe and comfy, you could experience the instant while not having any anxiety in thoughts. Eventually, the peace matters plenty and if you are a hectic person, peace even matters greater.

These above points are the things that can make the difference between an ordinary transport provider and the insured couriers. But you want to do a little homework earlier than availing the service.

Factors to Think Through When Choosing a Resort

There are different resorts in the city that cater for different people with different needs. If you look around, you are likely to get a resort that appeals to your personal need. To make your search easy, you can consider getting in touch with a travel professional to help you determine the most important issues to you. For instance, if you or one of your family members or friends is handicapped, you may need to consider handicapped accessible resorts. If you are on medication, you may need to find a resort that offers refrigeration to store your medications. A careful consideration of the location will translate into a great vacation for you and everyone else involved. The main important factors to think through when choosing the resort include:

· Budget

Taking into consideration the prevailing economic condition, one of the most important items to consider when choosing weekend getaways is your budget. It is advisable to determine how much you can spend comfortably. Some of the things to consider include the cost of getting the family to the location, the amount of lodging you will need and the amount of money you will need for meals and other activities. If you are planning to fly to the location, determine the fees of the baggage likely to be charged by the airline. If you will be driving to the vacation destination, consider the vehicles maintenance costs for the trip. There are different resorts that offer different price ranges. This difference in price is revealed in the food quality, condition of the hotel rooms, appearance of the location and entertainment.

· Location

It is important to consider where the vacation destination is. Furthermore, consider any change of planes and how long the flight or drive will take to the destination. This will obviously have a bearing on your budget and the amount of time you get to spend at the vacationing site. If you prefer to be in a remote area, far from the distractions and stress of city life you may choose a resort away from the city. However, if you prefer nightlife and shopping you may consider a resort in the city.

· Length of stay

When determining the vacation site it is important to consider the amount of time you are considering spending your vacation. Determine the time required to travel to and fro to the destination. Therefore, if you are considering a weekend getaway, it may not be a good idea to travel 2 thousand miles away. Choose a farther destination for longer outings and a closer location for shorter trips.

Security Is the Sensibility

The insured couriers are one of the safest alternatives that would be your high-quality buddy while the parcel is worried. When you’re too busy to your paintings to deliver the crucial thing to another destination, simplest then you definately deliver it a idea to lease a courier corporation for you. A little mistake can smash your happiness and flip your goals right into a nightmare. Your assets obviously carry masses of emotions and significance, and seeing those goods damaged or lost wouldn’t be an amazing opportunity.

You want to analyze properly before availing any provider from the couriers. Below are some points which will let you finding a reliable one.

1. Insurance Papers:

This precise element can provide you enough rest whilst obtaining the courier services. Often it involves understand that people have faced difficulties regarding the damage of their items or the loss of these. If you get the paperwork to your hand, you may fee them back for any fault or get the cash for any damage of the goods.

2. Customer Reviews:

Look for the patron opinions as it would be able that will help you in understanding their expertise and first-rate. Go to their web sites and notice the testimonial segment. You also can ask them for the private contact quantity in their preceding customers so that you can be sure about their carrier in a greater humanlike way.

3. Affordability:

This factor is a great challenge for people. While, the general public have the tension that the insured couriers may additionally fee a skyrocketing rate, they take a step back. For a number of the organizations, it’s miles genuine but if preserve your eyes properly, you could emerge as acquiring the reasonable fee along side the office work