Podcasts are natural sound; a complete listening revel in. It’s a medium that can be theater of the mind the usage of voice, rhythm, sound design, ideas. Podcasts are a sonic tapestry: conversations, interviews, track, messages. Podcasts are very distinct from textual content, information images, snap shots, surveys, blogs, white papers, articles, motion pictures, CDs, vinyl statistics and industrial radio.
After twenty years as a composer producer for radio, TV and Film, and then as a 10 year veteran podcast producer and host, I ask: what is it honestly that makes podcasting different from different varieties of online media structures? How is podcasting precise in its potential to construct brands and drive commercial enterprise boom? What elements make a podcast a hit?
Let’s first explore what a podcast is and what promise it holds in terms of measurably constructing your brand and your business.
What is a Podcast?
The phrase “podcast” is a hybrid phrase formed by combining “iPod” and “broadcast”. I want to assume that podcasts are the herbal technological evolution of traditional ‘old faculty’ radio broadcasting. There are a few similarities between terrestrial radio and internet podcasting however many variations.
At the maximum simple level, a podcast is an audio record that is created through each person and then dispensed at the Internet.
The maximum salient feature of podcasting is its capacity to supply media messages over the net without broadcast schedule or distribution constraints. The listener chooses while and where to song in. And the podcaster can doubtlessly scale their distribution and target audience length as a long way because the Internet will allow.
More than a mere audio file, a podcast series creates centered, routine listening enjoy that we layout for our target market. There are more than a few creative bureaucracy a podcast series can take. Underlying the ability to draw target audience is the production satisfactory and the price brought with the message.